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Is Marketing Specifically to Full-pay Families Really Necessary?

By Claude Anderson posted 07-28-2015 04:30 PM

  

   

Claude Anderson (@fullpayfamilies)
Dean of Enrollment
Northfield Mount Hermon
MarketingtoFullPay.com

 

 


 

We struggle with the idea of trying to give additional attention to families based on income.  I am talking about the full-pay families.  The ones who are willing to pay our school’s published tuition cost without a discount.  In my world of boarding schools, these are families in the top 1% of the income bracket and for day schools it’s about the top 5 – 7%.  In either case, it’s small percentage of the population.  Is Marketing Specifically to Full-pay Families Really Necessary?  Listen below to hear more.

 

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