Claude Anderson (@fullpayfamilies)
Dean of Enrollment
Northfield Mount Hermon
MarketingtoFullPay.com
We struggle with the idea of trying to give additional attention to
families based on income. I am talking about the full-pay families.
The ones who are willing to pay our school’s published tuition cost
without a discount. In my world of boarding schools, these are families
in the top 1% of the income bracket and for day schools it’s about the
top 5 – 7%. In either case, it’s small percentage of the population.
Is Marketing Specifically to Full-pay Families Really Necessary?
Listen below to hear more.