Claude Anderson (@fullpayfamilies)
Dean of Enrollment
Northfield Mount Hermon
MarketingtoFullPay.com
Tuition-charging schools have some inherent business aspects that make generating the revenues from enrollment considerably more difficult than other businesses. In this month's podcast, I identify these elements that I call Business and Marketing Peculiarities in Education (BMPE). There isn’t much we can do about most of them, but recognizing them may help the leadership think differently about program and resources needed to achieve enrollment revenues.
These eight peculiarities assure that along the way you are going to lose many customers or not be able to get the ones you seek. If you could eliminate these eight BMPEs, enrollment life would be much easier, but you can’t easily or in some cases not at all. This podcast should give trustees, heads, and enrollment managers a good awareness about the challenges and charge them with making up the deficit with good fundraising and by employing strategic, marketing thinking. Listen to the podcast:
The next Five Pillars workshop is scheduled for November 8 - 10 at the Homewood Suites by Hilton in Atlanta, GA. If you are primed to improve those full-pay numbers, come to Atlanta and join us to create your strategy. Click here to read more about it and register.