Event Description
This two-day workshop is the flagship program of the Five Pillars Strategy. It is designed for private school professionals who are involved in ensuring a strong enrollment of full-pay families necessary to achieve their school’s mission. Each participant evaluates,defines and shapes their differentiation in order to prove the value of their education. Get the most out of your admission events, advertisements, viewbook, videos, social media and more. You will focus on the connection needed between your differentiation and the educational needs of the customer. Your thinking will become more customer-centric as a result of the workshop which is unusual in the private school world. Over 200 individuals have participated in this program. References can be obtained by clicking here.
Strategic Goals
- Demonstrate an understanding of The Five Pillar strategy
- Understand and identify the motivations for families giving up their free public school option
- Identify your school’s Five Pillars Paradigm (uniqueness map) which will compel a family to enroll
- Articulate your core strengths and beliefs in a manner that will develop future disciples.
Tactical Goals
- Learn to develop compelling headlines for advertisement
- Create marketing content that draws in the customer and solves their educational problems
- Test your differentiation against your marketing materials
- Test your differentiation against what your competitors do
- Create your differentiation paradigm to be used in your marketing communications.
If you want to increase your numbers of full-pay families, this program will help you meet that goal.
Click here to discover why this program is uniquely different from other marketing programs offered by various organizations.
Contact Claude Anderson for question about how this program will advance your full-pay enrollment – canderson@marketingtofullpay.com
When:
Saturday, December 10, 2016 8:32 a.m. – 5:00 p.m.
Sunday, December 11, 2016 8:32 a.m. – 5:00 p.m.
115 E. 23rd Street, New York, New York
A light breakfast, snacks and lunch are provided. Dress is business casual and laptops are NOT required. All of the program instructions and materials are provided to you upon your arrival. Take advantage of complimentary on-site parking and the complimentary shuttle service running every 45 minutes between the airport and hotel.
Presenter: Claude Anderson, Dean of Enrollment, Northfield Mount Herman
Bio: My name is Claude Anderson, the creator of the Marketingtofullpay.com site. In 1995, I started my first job as a director of admission. Although my first two seasons were successful, I wasn’t sure that I had the right mix of marketing strategies to ensure future success in what can be an unpredictable market place. Partly driven by fear of failure in any given year, I made it my goal to find a strategy that would be dependable and give me a higher level of confidence in this uncontrollable environment. Over the last 17 years, I have been successfully developing these strategies in real-time and sharing my ideas with others, working with over 1000 admission, marketing, communication, development professionals, as well as heads of school and trustees. I have committed myself to bringing great training to the profession and look forward to working with you in the future.
Contact Claude Anderson for question about how this program will advance your full-pay enrollment – canderson@marketingtofullpay.com
For more information, please CLICK HERE.
Pricing (includes workbook and lunch each day):
Single Registrations: $1,800.00
Two Registrations: $3,400.00
Three Registrations: $4,800.00
Class Size: Because of the individualized content, this program is limited to 6-8 participants.
Register and Payment: Contact Claude Anderson at canderson@marketingtofullpay.com