Presenter: Peter Anderson, Director of Enrollment Management, The Episcopal Academy
Bio: Peter Anderson secured his undergraduate degree from Middlebury College in 1986 and his MBA from New York University’s Stern School of Business in 1994. After a long career as a derivatives broker for Gottex Financial Services in Lausanne Switzerland, Peter returned to education in the summer of 2000. Between 2009 and 2014, Peter worked as Director of Admission at Lancaster Country Day School and he has served as Director of Financial Aid at Loomis Chaffee School and Associate Director of Admission at St. George’s School in Newport Rhode Island. In July of 2014, Peter began work as Director of Admission & Enrollment Management at The Episcopal Academy in Philadelphia.
Description:
This webinar focuses on six strategies for driving traffic at the inquiry stage of the admission funnel. Drawing on ideas that generated a more than 115% increase in inquiries (and applications) though the last economic downturn, the session will explore acting on our schools’ dependence on word of mouth marketing and taking a fresh look at how school assets (reputation and facilities) can be leveraged through external and internal partnerships to build new, sizable, and valuable constituencies of prospective families. The session will articulate the financial impact of these strategies and will provide simple, concrete, and transportable take-away materials and templates for delivering results.
Contact Info: Peter can be reached by email at anderson@episcopalacademy.org
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