What is the VirCon?
The Economic Crash of 2008, in my opinion, ushered in a new era of school marketing. It was out of The Crash that SchneiderB.com was born as well as my school's shift to using the internet, including inbound marketing and social media marketing, to attract new families and retain our current families.
The Economic Crash also had a negative effect on school budgets. As a result, schools are getting smarter and smarter about how they spend money on things like marketing, advertising, and even professional development.
Overall, the need for professional development has never been greater, but the dollars available have been shrinking, creating tension to find professional development opportunities that deliver incredible value. It's this tension that I'm hoping to ease with the launch of the SchneiderB VirCon (Virtual Conference) 3.
Traditional conferences are expensive.
Their costs include expensive registration fees, airfare, hotel costs, food, and drink - total costs can add up to thousands of dollars depending on how far you have to travel. To make matters worse, how often have you heard that a successful conference is one where you can take one or two items back to your school to implement?
Spend thousands of dollars for one or two items - that just doesn't add up anymore.
For the SchneiderB VirCon3, I've recruited seven school marketing experts to present live on Saturday, September 17. You are invited to watch these virtual, webinar presentations live and interact with the presenters and ask questions after the teaching is over. Each of these presentations are mini-trainings and are meant to be actionable and provide practical knowledge, tips, and tactics that you can start to implement immediately. For a few hundred dollars you can participate in the best school marketing professional development anywhere.
Learning ALL Year
If you can't attend the live presentations, and even if you do attend live, you'll have access to the recordings for one year. You can watch, and rewatch the presentations as many times as you want. Think of it as your personal, professional development library!
We are ushering in a new type of school professional development - welcome to the SchneiderB VirCon3.