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Presenter: Amy Pearson, School Consultant and Recruitment & Retention Coach
Bio: Amy Pearson currently works with various independent schools, from a start-up school in San Francisco that serves middle–high school students to several Jewish Day Schools across the U.S. Last spring she served as the Acting Head of Campus at Brandeis Hillel Day School in San Rafael, California after also serving in other capacities at the school (enrollment management, marketing, high school placement, assistant head). For over 10 years, Amy has led admission offices in various independent schools including a school for gifted children, a progressive school, and most recently a Jewish Day School. She started her educational career as a second/third grade teacher, spent a few years in advertising as a project manager and copywriter, and has also served on non-profit boards and in many volunteer roles. Amy currently serves as a recruitment and retention coach for PEJE (Partnership for Excellence in Jewish Education) in addition to pursuing her own consulting work with independent schools. Amy has a son and a daughter in elementary school and loves spending time with them when she isn’t out training for her next triathlon
Ever wonder how your school got to be known as being good at some things and less so at others? Do you find that prospective families have a preconceived notion of the kinds of kids and families you serve? What about at the senior administrative team level, what do your peers say about mission appropriate students and families? This session will provide a method for identifying the kids you serve, the families that are attracted to your school, and give you a playbook for engaging your senior leadership team in an exercise that will help your school better define who it attracts, who it serves, and how it wants to proceed with this valuable information. We’ll discuss ways to better target the audiences you want to reach through ambassadorship and defining your school’s value proposition.
Contact Info:
Amy can be reached by email at amypearsonhome@gmail.com