LEADERSHIP SUMMIT: Basic Facebook Marketing for Schools - Virtual Summit at AISAP Online!

Starts:  May 10, 2017 8:00 AM (ET)
Ends:  Jun 10, 2017 11:59 PM (ET)

Facebook Marketing for Schools  Virtual Summit at AISAP Online

A three-week, online, on-demand course


Hosted by Brendan Schneider, Director of Advancement at Sewickley Academy. Brendan is the founder of SchneiderB Media (www.schneiderb.com) where he blogs and podcasts about inbound marketing and social media for schools.

Leadership Summit Description:

A self-paced, three-week, online course with multiple lessons per week and one individual strategic session with Brendan. This summit will teach you how to correctly use Facebook to market your school. Lessons will be taught through a series of videos showing you exactly how to use Facebook to attract and retain students. In addition, every person who registers for the course will have a one-hour phone call with Brendan to talk about the course, Facebook marketing, or anything related to social media marketing.

The Schedule Includes:

Week 1

Theme: Set-Up and Design

Lesson 1: Why Facebook Matters?

Lesson 2: Facebook Page Set-Up

Lesson 3: Facebook Page Design

Lesson 4: Facebook Page Call-To-Action

Lesson 5: Facebook Page About Section

Lesson 6: Facebook Page Tab Set-Up

Lesson 7: Facebook Page Section Set-Up

Week 2

Theme: Publishing Content

Lesson 1: Know your goal when publishing to Facebook

Lesson 2: Introduction to the 75/25/1 Rule of Publishing

Lesson 3: Where to find content to publish

Lesson 4: What to publish

Lesson 5: Strategies to publishing content

Lesson 6: BONUS: My Facebook Publishing Secret Weapon

Week 3

Theme: Facebook Analytics and Facebook Ads 101

Lesson 1: Facebook Analytics 101

Lesson 2: How to Create a Facebook Ad

Lesson 3: Facebook Audiences

Lesson 4: Facebook Page Like Ad

Lesson 5: Facebook Conversions


♦ “I loved the "independent study" nature of the classes. I could watch one or more

modules when I had free time.”

♦ “Thought it was great. Brendan knows his stuff.”

♦“I have to say a big THANK YOU for sharing your knowledge

Leadership Summit Pricing:

Fee: $1,249 AISAP Member / $1,849 Non-Member

 (For each registration fee, a group of up to four people on your team may be given access to the online course)

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Whitaker Willocks