Facebook Marketing for Schools Virtual Summit at AISAP Online!
A three-week course beginning May 10th!
Hosted by Brendan Schneider, Director of Advancement at Sewickley Academy. Brendan is the founder of SchneiderB Media (www.schneiderb.com) where he blogs and podcasts about inbound marketing and social media for schools.
Leadership Summit Description:
A self-paced, three-week, online course with multiple lessons per week and one individual strategic session with Brendan. This summit will teach you how to correctly use Facebook to market your school. Lessons will be taught through a series of videos showing you exactly how to use Facebook to attract and retain students.
The Schedule Includes:
May 10: Week 1
Theme: Set-Up and Design
Lesson 1: Why Facebook Matters?
Lesson 2: Facebook Page Set-Up
Lesson 3: Facebook Page Design
Lesson 4: Facebook Page Call-To-Action
Lesson 5: Facebook Page About Section
Lesson 6: Facebook Page Tab Set-Up
Lesson 7: Facebook Page Section Set-Up
May 17: Week 2
Theme: Publishing Content
Lesson 1: Know your goal when publishing to Facebook
Lesson 2: Introduction to the 75/25/1 Rule of Publishing
Lesson 3: Where to find content to publish
Lesson 4: What to publish
Lesson 5: Strategies to publishing content
Lesson 6: BONUS: My Facebook Publishing Secret Weapon
May 24: Week 3
Theme: Facebook Analytics and Facebook Ads 101
Lesson 1: Facebook Analytics 101
Lesson 2: How to Create a Facebook Ad
Lesson 3: Facebook Audiences
Lesson 4: Facebook Page Like Ad
Lesson 5: Facebook Conversions
“I loved the "independent study" nature of the classes. I could watch one or more
modules when I had free time.”
“Thought it was great. Brendan knows his stuff.”
“I have to say a big THANK YOU for sharing your knowledge
Leadership Summit Pricing:
Fee: $1,249 AISAP Member / $1,849 Non Member
(For each registration fee, a group of up to four people on your team may be given access to the online course)