Webinar: How to Use Marketing Technology to Personalize the Admission Experience

When:  Sep 14, 2017 from 2:00 PM to 3:00 PM (ET)

Do you feel under-staffed, under-budgeted, and over-stressed? Are you asked to find more prospective families with fewer resources? In this presentation, Brendan will discuss numerous marketing technologies that will allow you to reach more people and still keep a personalized feel to the communication in hopes of driving more inquiries for your school.

AISAP Standard & Competency:  Demonstrate exemplary communication skills appropriate to the uniquelandscape of education.
Delivery Method:  Interactive web seminar conducted online
Program Level:  Mid-level Professional, Experienced Professional, MarComm

 Presenter:  Brendan Schneider, Director of Institutional Advancement, Sewickley Academy

Bio:  Brendan Schneider is the Director of Advancement at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. He presents and consults on inbound marketing, social media, and marketing technology at the regional and national levels. With his workshops, the SchneiderB Media blog, his schneiderb.fm podcast, his SchneiderB Virtual Conferences and over 68K tweets of insight over the last eight years, he continues to advance the abilities of the independent school admission, communication, and marketing professional. Brendan is also a Board of Director for AISAP (Association of Independent School Admission Professionals).

His work has been featured on the blogs at edSocialMedia, Social Media Today, Business2Community, Finalsite, Admissions Quest, The Enrollment Management Association, Blackbaud, The Association of Boarding Schools (TABS), and the Association of Independent School Admission Professionals (AISAP).

Brendan is a guest lecturer in the marketing class at the Klingenstein Center for Independent School Leadership at Teachers College, Columbia University. He has also spoken at numerous conferences including the AISAP Annual Institute, CASE-NAIS, the Strategic Marketing and Advancement Institute for Independent Schools, the Erdmann Institute, FinalsiteU, The Enrollment Management Association's Annual Conference, the National Association of Independent Schools (NAIS) Annual Conference, the New York State Association of Independent Schools (NYSAIS) Admission Directors Conference, the Independent Schools of Northern New England (ISANNE) Admission Directors Conference, the Association of Delaware Valley Schools (ADVIS) Admission Director Retreat, and the Association of Independent Michigan Schools (AIMS) Admission Directors Meeting.

Contact Info: 

Brendan can be reached by email at bschneider@sewickley.org


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