The Chief Value Proposition Officer

By Debby Murphy posted 03-24-2021 10:29


Chief Value Proposition Officer by Dr. Harry Bloom

Congratulations to those admission and enrollment professionals who have completed their first admission round and sent decisions to applicants. Though enrollment will likely continue through the spring and summer for many, now is the time to shift to yield strategies in order to show your value as a school community for each admitted student.

Dr. Harry Bloom of Measuring Success has written a piece where he says, in most schools, there is no one tasked with managing the components driving relative perceived value, and this is a major barrier to enrollment and financial vitality. As a result, he feels now is the time to formalize the Admission Director as the de jure Chief Value Proposition Officer.   Download the article here 

If you’d like to learn more, join an AISAP webinar on this topic on Thursday, April 1, 2021 from 2:00 PM to 3:00 PM (ET). Click here to register.

Thank you!!

Debby Murphy

Debby Murphy
Director of Education and Learning