Workshop Structure
The Five Pillars Workshop is an intensive 2-day program designed to provide you with a comprehensive framework for marketing and recruiting full-pay families to your independent school.
- Dates: December 3 - 4
- Location: Providence Hotel, 139 Mathewson St, Providence, RI 02903
- Daily Schedule: 8:30 AM - 4:30 PM (subject to minor adjustments)
Program Highlights
The Five Pillars Approach
Developed by Claude Anderson, a consultant for Enrollment Management for Schools, the Five Pillars strategy adapts corporate marketing techniques to the independent school environment.
Customizable Planning Workbook
Participants receive "The Five Pillars: Customized Planning Workbook," a 50+ page guide that helps you understand The Five Pillars concept, follow practical examples, and complete worksheets to build your customized plan.
Interactive Learning Experience
Enjoy varied formats including presentations and group work, with immediate application of concepts to your school's unique situation. Benefit from peer reviews and guidance from Claude Anderson.
Workshop Goals
Strategic Goals
- Master The Five Pillar strategy
- Identify motivations for families choosing private education
- Develop your school's unique Five Pillars Paradigm
- Articulate core strengths to develop future advocates
- Shift from school-centric to customer-centric thinking
Tactical Goals
- Craft compelling headlines for advertisements
- Create engaging marketing content
- Interpret data to better understand your target families
- Redesign marketing events from the customer's perspective
Testimonials
The way that you can put together the pieces to create your plan, that is actionable. We truly do have steps 1, 2, 3, and 4 ready to go when we go back to school.
- Susan Carpenter, Director, Strategic Marketing & Communications at The Webb Schools
It has been an exceptional experience. Claude has offered a completely new way of thinking and conceptualizing the problem (matriculating more full-pay applicants).
- Neil Mufson, Former Head of School, The Country School