2024 MASTER CLASS: Primer to Strategic Enrollment Plan-Get Ready to Get Ready

Starts:  Jul 16, 2024 12:00 PM (ET)
Ends:  Jul 30, 2024 01:00 PM (ET)


This course is designed for admission and enrollment professionals preparing to develop a Strategic Enrollment Plan (SEP). You will gain a foundational understanding of a SEP's key elements and aspects and learn the necessary steps before beginning the planning process. You will also be equipped with the knowledge to assess their institution’s current state, identify critical data, and lay the groundwork for an effective and sustainable strategic enrollment initiative

  • All registrants will be emailed access to presentation recordings and resources within 1 business day after the live sessions.

Session I - Tuesday, July 16 from 12:00 to 1:00 pm ET
Understand the Importance and Identify Key Elements of a Strategic Enrollment Plan
We’ll introduce the concept of Strategic Enrollment Planning (SEP) and highlight its importance. You will learn about SEP's benefits and how it supports institutional growth and sustainability. You will also explore the key elements of a SEP, including goal setting, data analysis, marketing strategies, and retention plans. The lesson will also cover the roles and responsibilities of the planning team.

Session II - Tuesday, July 23 from 12:00 to 1:00 pm ET
Assess Institutional Readiness and Gather and Analyze Critical Data
We will focus on assessing the institution’s current state and readiness for developing a SEP. You will learn to perform a SWOT analysis to identify enrollment strengths, weaknesses, opportunities, and threats. You will also delve into the data-gathering process, identifying key metrics and sources of information. The lesson will cover basic data analysis techniques to inform strategic decisions as well.

Session III - Tuesday, July 30 from 12:00 to 1:00 pm ET
Engage Stakeholders and Build a Collaborative Planning Team and Set the Foundation for Developing a SEP
The final lesson focuses on setting the foundation for the SEP. You will learn to define specific goals and objectives and develop a preliminary timeline for the planning process. We’ll also emphasize the importance of stakeholder engagement and collaboration. You will learn methods for involving various stakeholders and building a cohesive planning team.


Jennifer WebbJennifer Webb
Director of Enrollment Management and Financial Aid
Flint Hill School

Karla Vargas-KennedyKarla Vargas-Kennedy
Assistant Headmaster and Director of Enrollment Management
Woodberry Forest School

Janice CramptonJanice Crampton
Executive Director/CEO

Level of Experience:

  • Emerging (3-4 Yrs)
  • Advancing (5-9 Yrs)
  • Mastery (10+ Yrs)

Professional Competency:
L&D 2 - Operational Excellence
L&D 5 - Data to Drive Strategy

Continuing Education Credits: 

Notes for AISAP Members:

  • Once you click the REGISTER button on the right side you are signed up for the webinar.
  • A confirmation email from AISAP Programs will be sent once you register.
  • Once registered, you will have the option to JOIN LIVE WEB EVENT.
  • To add more webinars, click on the Courses tab at the top of the page.

Space is limited and the class will be capped to ensure a highly interactive session .

Course Registration Fee (for all four sessions):
$179 AISAP Members
$329 Non-Members

Click here to learn more about becoming a member.


Online Instructions:
Event Image


Kerry Bolton
203-421-7051 X109