Description:
Brendan has spoken for years about our inquiry magnet: 27 Questions to Help You Evaluate A School For Your Child. In this session, he will explain the theory behind the inquiry magnet system and help you brainstorm a specific inquiry magnet for your school.
Learning Objectives
- Understand the inquiry magnet system
- Learn how to develop an inquiry magnet system for your school
Experience Level:
- Entering (0-2 Yrs)
- Emerging (3-4 Yrs)
- Advancing (5-9 Yrs)
- Mastering (10+ Yrs)
Professional Competencies:
- Business Insight
- Decision Quality
Professional Behaviors:
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Continuing Education Credits:
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Registration Fee:
$0 AISAP Members
$79 Non-Members
Click here to learn more about becoming a member.
Faculty:
Brendan Schneider is the Director of Advancement at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. He presents and consults on inbound marketing, social media, and marketing technology at the regional and national levels. With his workshops, the SchneiderB Media blog, his podcast, his SchneiderB Virtual Conferences and over 68K tweets of insight over the last eight years, he continues to advance the abilities of the independent school admission, communication, and marketing professional. Brendan is also a Board of Director for AISAP (Association of Independent School Admission Professionals). His work has been featured on the blogs at edSocialMedia, Social Media Today, Business2Community, Finalsite, Admissions Quest, The Enrollment Management Association, Blackbaud, The Association of Boarding Schools (TABS), and the Association of Independent School Admission Professionals (AISAP). Brendan is a guest lecturer in the marketing class at the Klingenstein Center for Independent School Leadership at Teachers College, Columbia University. He has also spoken at numerous conferences including the AISAP Annual Institute, CASE-NAIS, the Strategic Marketing and Advancement Institute for Independent Schools, the Erdmann Institute, FinalsiteU, The Enrollment Management Association's Annual Conference, the National Association of Independent Schools (NAIS) Annual Conference, the New York State Association of Independent Schools (NYSAIS) Admission Directors Conference, the Independent Schools of Northern New England (ISANNE) Admission Directors Conference, the Association of Delaware Valley Schools (ADVIS) Admission Director Retreat, and the Association of Independent Michigan Schools (AIMS) Admission Directors Meeting.