Class 1: November 4, 2019 at 3:00 p.m. ETHow to Get Beyond “Boosting Posts” with Stronger Facebook Advertising Tactics for Better ResultsSocial media marketing has become more important than ever as a means for independent schools to reach and engage with prospective families. With 1.32 billion daily users, 69% of which are adults in the U.S., Facebook reigns king of social platforms and is the most popular marketing channel used by schools, brands and businesses. But does Facebook really work for your school the way you want it to? Are you getting new “Likes” on your page, increasing engagement, sending more people to your school’s website or even getting conversions for your events?In this fast-paced, tip-filled class, we'll take a deep dive into the strategic use of Facebook ads and give you timely take-aways that will help you make the most out of Facebook's tools and tactics. You will:
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