WEBINAR: Telling Stories of Your School Through Video

When:  Apr 5, 2018 from 2:00 PM to 3:00 PM (ET)

In this webinar, we will see how video acts as another critical piece in the school marketing and communications puzzle. Through reviewing clips and discussing specific projects, Michael will show how telling stories through video is a great way to convey your school’s uniqueness and bring prospects to your campus. We will see how videos made specifically for admissions, alumni, development or marketing can have their own requirements and creative approaches. How do people at the school collaborate with the filmmaker to make the project actually happen and succeed? We will outline the video making process from the idea phase, to project goals, to the shoot day, to the final edit, and finally to marketing and exhibiting the video properly.

AISAP Standard & Competency:  Demonstrate exemplary communication skills appropriate to the unique landscape of education
Delivery Method:   Interactive web seminar conducted online
Program Level:  New To Admissions, Mid-level professional, Experienced professional, MarComm

Presenter:  Michael Branscom, Founder Michael Branscom Photo+Film

Bio: Michael has been a freelance photographer since the early 1990s and began shooting still photos for independent schools in 2002. In 2013, his clients expressed a great need for video for their web sites and fund raising campaigns. Michael soon discovered that his way of using still photos to capture real life in and outside the classroom translated naturally to his documentary style approach to filmmaking. Michael has presented about photography in classrooms and at conferences and now brings his knowledge of how to use video to tell stories about your school to this year’s Annual Institute. In addition to independent schools and colleges around the country, he has been hired to take photos and make films for independent artists, ad agencies, magazines, healthcare and financial companies. He studied journalism at The University of Minnesota and has lived in the Philadelphia area for the last 20 years.

Contact Info: 

Michael can be reached by email at michael@michaelbranscom.com


Online Instructions:
Url: http://netforum.avectra.com/eweb/shopping/shopping.aspx?site=aisap&webcode=shopping&cart=0&shopsearch=telling+stories
Login: This is an online event. After you have selected the webinar in Member Portal, the final step is to register in GoToWebinar so you can receive the link to attend the webinar.
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Stephanie Orr
203-421-7051 X 108