Webinar | Using Market Segment Management to Drive a Proactive Recruitment Program

When:  Sep 27, 2018 from 02:00 PM to 03:00 PM (ET)
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Description:

Each of our schools attracts families who can be grouped in various ways into different market segments based on common wants and needs and targetability. In this session we will utilize case studies to explore how to utilize market research and demographic analysis to identify, understand, and develop effective strategies to penetrate those segments. We will explore how to utilize parent and student ambassadors to help with messaging and outreach to those segments.

Experience Level:  
  • Advancing (5-9 Yrs)
  • Mastering (10+ Yrs)
Professional Competencies:  
  • Business Insight
  • Decision Quality
Professional Behaviors:  
  • Advance School Mission CEC_logo_091018.png
  • Expand Educational Knowledge
Continuing Education Credits:  
  • This course is eligible for 1 hour of AISAP Continuing Education Credits
  • Credits will apply towards your CAEP re-certification.

Registration Fee: 
$0 AISAP Members
$79 Non-Members

Click here to learn more about becoming a member.


Faculty: 

Harry Bloom Harry Bloom
Senior Vice President
Measuring Success
harry.bloom@measuring-success.com

Dr. Harry Bloom is Measuring-Success’ Senior Vice President of Client Solutions. His for‐ profit experience includes brand and product management at Procter & Gamble and General Electric and management consulting with McKinsey & Company. In his independent school work, Dr. Bloom has developed and implemented a number of marquee programs, including the Atidenu Recruitment and Retention program, the Recruitment and Retention Academy, the Governance & Fundraising Academy and the Financial Benchmarking and Financial Re-engineering program. These programs have helped well over 100 independent schools enhance revenue, increase efficiency and strengthen their sustainability. Bloom has conducted and published independent school and nonprofit governance research that has identified practices that predict financial and educational success.

Dr. Bloom has been a featured presenter at conferences for the National Business Officers Association (NBOA), the Independent School Association of the Central States, the New York State Association of Independent Schools, and the California Business Officers Association.

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Contact

Stephanie Orr
(203) 421-7051
programs@aisap.org