How do you find middle-income families in your area and help them see that private school may be within reach for them, financially? In this session—for data experts and beginners— we’ll show you how to use data to find and engage middle-income families. First, we’ll show you which data you should be looking at, and how to use that data to calculate points, such as the number of middle-income families in a particular area. Learn how to find the average income and average financial aid award amount by area, and how to use historical data to view and predict trends over time. Once you find your targeted families, we’ll show you how you can use that information to engage and inform those families. Learn how to segment leads, and create email campaigns to strategically reach out to families with targeted messaging. See examples of creative campaigns, emails and videos. You’ll walk away from this session equipped to implement real change in your office armed with the tools you need to reach the families you want to attract to your school.Learning Objectives:
- Learn which data to use to find a target audience
- Learn to calculate and predict trends over time
- Learn how to use relationship management/engagement tools and strategy
- Entering (0-2 Yrs)
- Emerging (3-4 Yrs)
- Advancing (5-9 Yrs)
- Mastering (10+ Yrs)
- Business Insight
- Decision Quality
- Plans and Aligns
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Ryan has worked in software for 18 years at a variety of companies, from large organizations like Cisco Systems to small bootstrap edtech startups. For the past 10 years, he's been focused on the education space—most recently on the private school market. This passion for private schools comes from Ryan's experience attending two that changed his life, and he remains officially active in both communities, serving on school boards and in mentor programs.
HIs current responsibilities as Vice President of Sales and Marketing for Ravenna Solutions have him concentrated on sales and marketing in Community Brands' K-12 division. He works on creative projects to build awareness and engagement while leading teams that educate a community of schools about the value of the Community Brands products and services.
Ryan's passion for his work means that he often finds himself gushing about customers and exclaiming, "I LOVE what I do!" when meeting new people. He also loves his other "job"—being a dad to two young, creative and energetic boys. While originally from Boston, Ryan now lives with his family in San Francisco.