ONLINE COURSE | Marketing to Meet Enrollment--Class 3: Millennial Parent Mindset

When:  Nov 18, 2019 from 3:00 PM to 4:00 PM (ET)

Millennial Parents (those born between 1982-2000) are a complex group and understanding how they are approaching their educational options for their children are critical for independent schools. Kalix recently completed a groundbreaking national research study of 1,000 Millennial parents (Lower School through Upper School, day and boarding) to gather data and determine trends about what’s most important to Millennial parents as they consider independent schools for their children.

This class will shed new, data-supported insights and conclusions about Millennial parents, specifically:

  • Value perceptions on education decisions
  • Millennial parents’ selection criteria for independent schools
  • Expectations on tuition and pricing
  • Communication expectations and preferred methods
  • Demographics


Online Instructions:
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Debby Murphy