Webinar | Taking Your Admissions Process Virtual

When:  Aug 11, 2020 from 2:00 PM to 3:00 PM (ET)

POSTPONED TO TUESDAY, AUGUST 11, 2020 AT 2:00pm  ET 


During a time of campus restrictions due to the global pandemic, it has become standard practice to limit or even restrict campus visits. All schools will have to build a virtual admissions experience. Join us for this session with Evolution Labs and Gowan Group to learn how the admissions process can be completely virtual. In this webinar participants will learn about S360, a virtual recruitment/enrollment management platform designed to engage prospective students and families and build a stronger connection with the school. Content generated by current students and alumni, access to admission resources, and dynamic calls to action provide prospective students and families with an authentic preview of life at your school while guiding them through the admission process. You will learn exactly how this platform will transform your admissions process not just for the next year but for hereafter.


Presenter:  Chris Pryor, President and Founder, Gowan Group

As a life-long educator, strategist and thought leader, Chris Pryor is in his third decade of independent school leadership. A graduate of Kent School in Kent, CT and Roanoke College, Chris holds a bachelor’s degree in Elementary Education from Roanoke College and a dual master’s degree in Educational Administration and Curriculum and Teaching from Teachers College, Columbia University. He has held leadership positions at independent schools such as Harbor Country Day, The Independence School, Hackley, Rye Country Day and Tuxedo Park School and was actively involved with NYSAIS for more than 15 years. A skilled communicator and visionary practitioner, Chris has led his schools through strategic and long-range plans, capital campaigns, marketing and image projects, programmatic paradigm shifts, enrollment challenges and community divides. He brings a wealth of practical, theoretical and consultant experience to the table; is a stickler for data and detail and will make an otherwise arduous task seem like a ton of fun.


Presenter: Mark Pontbriant, Account Manager, Evolution Labs

After graduating from the University of Massachusetts Amherst's Isneberg School of Management in 2015, Mark began working as a freelance copy writer and marketing consultant. During this time Mark began working as a project manager at Evolution Labs. By 2016 Mark had moved from a project manager to a full time account manager; responsible for the successful implementation of programs in schools across the country.

In late 2016, Mark's role as account manager expanded to become the S360 product manager. As product manager, Mark is responsible for the development, production, and successful implementation of S360 programs in colleges and universities across the country as well as the recent development of S360 for K-12 private and independent schools.
Personally, Mark lives in Massachusetts and is an avid sports fan with a passion for outdoor activities.


Presenter: Peter Kraft, CEO, Co-Founder, Evolution Labs

Peter worked for Lehman Brothers (circa 1990, on the 103rd floor of the World Trade Center). In 1993, Peter founded CMG (publisher of Link Magazine, the number-one read college magazine in the country with more than three million readers.  In 1997, Peter and Tracy worked together to facilitate the sale of CMG to College Television Network (custom news and entertainment network in partnership with CNN). In 1999 Kraft and Howe played integral roles on the transition team when CTN was acquired by Viacom, effectively converting College Television Network to MTVu.

In 2000, Kraft and Howe co-founded GoalQuest. The company provided custom recruitment, enrollment and retention programs for colleges and universities around the country. During his seven year tenure at GoalQuest as Co-Founder & President, Peter delivered more than 1,000 programs for more than 500 clients, ranging from University of Alabama to University of Missouri to Loyola Marymount to American University.

During their tenure in Higher Ed, Peter and Tracy developed the first web-based freshman year experience course, FYRE (years before the music festival:)). Their focus was on developing the non-academic success factors students need to persist and graduate from college.

In 2015, Peter was one of the founders of Evolution Labs, providing enrollment and student success programming in the full student lifecycle, K-20.  Personally, Peter is the father of four (two boys, two girls). Peter’s passions are tennis, golf and spending time with his family.



Presenter:  Tracy Howe, EVP-Sales & Marketing, Co-Founder, Evolution Labs

In 1994, Tracy was head of sales and marketing for CMG Media Group, publisher of Link Magazine (the most widely-read college magazine in the country with more than three million readers). In 1997, Tracy played an integral role in the sale of CMG to College Television Network (CTN). CTN deployed custom news programming in partnership with CNN for the college market, as well as a proprietary music video network. In 1999, Howe was part of the transition team when CTN was acquired by Viacom, effectively converting College Television Network to MTVu (MTV on college campuses).

In 2000, Tracy co-founded GoalQuest with Peter Kraft. The company provided custom recruitment, enrollment and retention programs for colleges and universities around the country. During her seven-year tenure at GoalQuest, Howe delivered more than 1,000 programs for more than 500 clients, including University of Alabama, University of Missouri, SUNY Albany, Loyola Marymount University and American University. In 2007, Howe facilitated the acquisition of GoalQuest to Halyard Educational Partners.

From 2009 to 2013, Howe founded two more companies focusing on fan engagement and student-athlete success for intercollegiate athletic departments. Clients include The Ohio State University, Temple University Wake Forest and many others.

During their tenure in Higher Ed, Tracy and Peter developed the first web-based freshman year experience course, FYRE. Their focus was on developing the non-academic success factors students need to persist and graduate from college.

In 2015, Tracy was one of the founders of Evolution Labs, providing enrollment and student success programming in the full student lifecycle, K-20.  Personally, Tracy is the mother of four (two boys, two girls). Her passion is horses, having grown up on a horse farm in Michigan. She is an accomplished equestrian and avid exercise enthusiast.

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Debby Murphy
203-421-7051 X109
learn@aisap.org