Webinar | Using Demographics and Psychographics to Identify Markets for Recruitment

When:  Mar 14, 2019 from 2:00 PM to 3:00 PM (ET)
Without good data, schools are often left using ineffective anecdotal evidence to build an enrollment plan. In the end, solid research is the best use of budget dollars to fill seats with the best-fit students. Research doesn't have to break the bank if you find a good partner and fine tune a plan. During this session, we will discuss how the use of demographic and psychographic data can guide decisions regarding which markets to pursue. A brief discussion of psychographics will provide a background for the discussion. Using Ethel Walker as a case study, attendees will be presented with the results of a recent research project and learn how to use these two pieces of data in combination with each other as guides for recruitment strategy and planning. Attendees will leave with essential research questions pertaining to their individual schools and some immediate action recommendations. This conversation is helpful for schools of all kinds: small and large, boarding and day and others.

Learning Objectives
  • Understand that good data is within reach 
  • Gain inspiration and new ideas for ways to use data 
  • Learn actionable steps for using data
Level of Experience:
  • Emerging (3-4 Yrs)
  • Advancing (5-9 Yrs)
  • Mastering (10+ Yrs)
Professional Competencies:
  • Business Insight
  • Decision Quality
  • Plans and Aligns
Professional Behaviors:
  • Showcase School Economic Savvy
Continuing Education Credits:

Registration Fee:
$0 AISAP Members
$79 Non-Members

Click here to learn more about becoming a member.


Online Instructions:


Stephanie Orr
(203) 421-7051