Using Data to Drive Decisions: Changing to Google Analytics 4

Using Data to Decisions: Making the Change to Google Analytics 4 (GA4) & Understanding You're Losing Prospective Families

Do you have an understanding of your prospective families’ customer journey? Do you track this data to drive decisions and strategy? Are you making the most of Google Analytics tools? Join an action-packed lesson on why to make the change to GA4 and how to use this data to drive enrollment and marketing decisions. This session will cover the following: 1) Actionable takeaways to help with the changeover to GA4 short term, and long term. 2)The importance of "Looker Studio's" (formerly Google Data Studio's) as well as attribution modeling. 3) Content on what and how to educate your board and Head of School with this data.

• All registrants be emailed access to presentation recordings and resources within 1 business after the webinar.

Presenter


Kevin MacNeil
Chief Accounts Officer
Metric Marketing

Level of Experience:

• Emerging (2-4 Yrs)
• Advancing (5-9 Yrs)
• Mastery (10+ Yrs)

Professional Competency:
L&D 5 - Data to Strategy

Notes AISAP Webinars

• Once click the REGISTER button on the calendar, be redirected to the portal.
• Once complete registration on the portal, are signed up the webinar. 
• A confirmation Zoom Webinar be sent a link to attend the webinar.
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• Resources be added to the resources tab once presenters share files.
• Recordings be posted within 1 business after the webinar.
• Missed the session? Register and access the recording and resources.

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