ONLINE COURSE | Marketing to Meet Enrollment--Class 2: What it is and Why it Matters for Your School

What if you knew:

• What prospective families valued most when selecting a school for their child?
• What people were really saying about your school: the good, the bad and sometimes the ugly?
• What factors actually drive your enrollment now and in the future?
• What your optimal tuition price point should be, relative to your value to your audience?

Market research uncovers exactly what your audiences are thinking about your school. Leveraging data from a well-designed market research study can be a game-changer for an independent school.

In this class, Kalix Marketing demystifies the basics of market research and shares how best to use it to inform a more effective marketing strategy.