Wednesday, May 6, 12:00 pm - 4:30 pm ET
12:00 pm ET
Market vs. Messaging—Diagnosing Your Real Problem
Dana Nelson-Isaacs, Founder & President, DNI Consulting
1:00 - 1:10 pm: Break
1:10 - 2:10 pm ET
Ethical Data Use in the Age of AI
Dr. Andrew T. Weller, Dean of Enrollment, Birch Wathen Lenox School
Andrew Esparza, Founder, Kingdom Analytics
2:10 - 2:20 pm: Break
2:20 - 3:20 pm ET
Building the Class: Data-Driven Yield, Enrollment & Net Tuition Revenue
Ciera Field, Associate Director of Admission & Tuition Assistance, Mary Institute and St. Louis Country Day School
Eric Brunt, Director of Enrollment Management, Mary Institute and St. Louis Country Day School
3:20 - 3:30 pm: Break
3:30 - 4:30 pm ET
Beyond Demographics—Understanding Family Decision Drivers
Ingrid Palmisano, LCSW, Chief Enrollment Officer, Miami Country Day School
Thursday, May 7, 12:00 - 4:30 pm ET
12:00 pm - 1:00 pm ET
Pricing, Financial Aid & Data Strategy in 2026
Drew Cocco, VP of Client Experience, Clarity
Molly Price, Financial Aid Client Success Team Lead, Clarity
1:00 - 1:10 pm: Break
1:10 - 2:10 pm ET
Turning Data Into Strategy (Not Just Reports)
James Eberhart, Director of Financial Aid & Associate Director of Admission, Chadwick School
2:10 - 2:20 pm: Break
2:20 - 3:20 pm ET
Data-Driven Enrollment Strategies: What's Working Now
Geordie Mitchell, Assistant Head of School for Institutional Advancement, La Jolla Country Day School
3:20 - 3:30 pm: Break
3:30 - 4:30 pm ET
The Retention Blind Spot: What Your Data Is Already Telling You
Tyler Sant, Director of Enrollment Management, Holy Innocents' Episcopal School