Agenda

Tuesday, July 15, 11:00 am - 5:00 pm ET 

Day 1: Foundations and Exploration

11:00  – 11:30 AM: Registration

11:30 AM - 12:30 PM: Welcome and Networking opportunity

An icebreaker activity to introduce school teams

12:30 - 1:30 PM: Keynote Session: Why the Mindset of Enrollment Management Matters

1:30  - 1:45 PM: Break

1:45 - 2:45 PM: Workshop #1 Building an Enrollment Management Mindset

Whose job is it anyway?
What is the difference between a job and responsibilities?
Interactive session on the principles of EM

2:45 - 3:45 PM: Workshop #2 Aligning Institutional Goals: The Role of Admission, Finance, Marketing, and Leadership

3:45 - 4:45 PM: Workshop #3 Team Activity Identifying Your School’s Enrollment Challenges and Opportunities

SWOT analysis guided by facilitators

4:45 - 5:00 PM: Reflection and Q&A

5:00 PM: Evening Reception

Informal networking and discussion

6:30 PM: Dinner on your own

Wednesday, July 16, 8:30 am - 4:00 pm ET 

Day 2: Strategy and Action Planning

8:30 - 9:00 AM: Breakfast and Networking

9:00 - 9:15 AM: Recap of Day 1

9:15 - 10:30 AM: Workshop #4 Data-Driven Decisions: Leveraging Metrics for Enrollment Success

Tools and techniques for data analysis 

10:30 - 10:45 AM: Break

10:45 AM - 12:00 PM: Team Planning Session #5 Crafting Your Enrollment Management Strategy

Facilitated team discussions to establish Enrollment Marketing goals 

12:00 - 1:00 PM: Lunch

1:00 - 2:15 PM: Workshop #6 Effective Communication Strategies for Enrollment Success

Aligning messaging across departments to encourage retention and word of mouth

2:15 - 2:30 PM: Break

2:30 - 3:30 PM: Team Planning Session #7 Ready, set, plan - launching your institutional enrollment planning process 

Teams refine plans with facilitator support

3:30 - 4:00 PM: Closing Session

Sharing key takeaways
Next steps and follow-up resources

4:00 PM: Adjournment