Agenda

Jonathan Oleisky
President
Kalix Marketing

Building a strategic marketing plan is a critical component of your school’s enrollment marketing strategy. A well thought out marketing plan should incorporate strategies, tactics, a detailed calendar and budget to support your enrollment marketing efforts. Some of what we will cover in this workshop include:

• A step-by-step outline of the key marketing efforts that need to be a part of your plan.
• How to use market research to better understand your local market. What does it cost and how long does a typical study take? We will explore the different types of actionable data that a market research study can provide.
• Budget models to use to develop your own budget.

Missy Speyrer
Associate Director of Marketing
Truth Tree

Angie Ward
Founder & President
Enroll Media Group

Your marketing budget is precious—you need to know which campaigns are driving results. From QR codes and Yard signs, to Niche, Facebook Ads, and more—you can track most efforts today, easily, for free! This session will dive into how marketers and admissions professionals can leverage Google Analytics 4 to home in on which channels are driving the most qualified and engaged traffic to your website to establish ROI for your efforts.

Maria Kadison
President
EdwardsCo

You will learn how to apply strategic thinking and best practices to develop creative brand campaigns, in any media, that drive enrollment results. Using the structure of the enrollment customer journey, we'll discuss how to create inspiring and mission-appropriate campaigns that increase inquiries and applications. We'll discuss the importance of content marketing, the right message at the right time, and effective design, headlines, and calls to action that inspire best-fit families to inquire and continue through the funnel. We'll review a school case study to see what worked and what didn't. I encourage you to share strategies or campaign images so we can provide feedback and learn from each other.

Office hours: Friday, March 1 at 1:00 pm ET.

Chuck English
President
English Marketing Works

Spending on marketing and communications is often regarded as a black hole that swallows spending without yielding direct tangible results. How can you assure school leaders the investment being made in marketing efforts is justified by the results? Beyond social media and website metrics, what are the components that can be used to establish the success of your school’s marketing investment? We will present various data points you can use to determine how well your marketing program is performing as well as a dashboard of metrics you can use to establish the ROI of your marketing efforts.

Colin Wyenberg
Final Site

Lorrie Jackson
Final Site

Generating leads and attracting prospects is an incredibly important part of your marketing and enrollment plan but what do you do with those leads once you get them? This session will focus on how to continue marketing your unique value proposition and delivering on brand promises through each stage of your enrollment funnel. Learn how to nurture your leads to increase applications, completion, and enrollment of the right fit students.

Office Hours: Friday, March 8 at 10:00 am ET.

Brendan Schneider
Founder and CEO
SchneiderB Media

This session offers a journey through the history and fundamentals of AI, revealing its powerful impact on modern marketing strategies. Discover practical AI applications in school marketing, engage in hands-on experimentation with AI tools, and learn how to integrate these technologies into your marketing efforts. Whether new to AI or looking to enhance your current strategies, this presentation is a perfect blend of education, interaction, and innovation. Join us to unlock the potential of AI in transforming your school's marketing approach!