Agenda

Welcome and Opening Remarks

    Tom Sternal: President, Generation Branding 

Keynote Session – Embracing AI: Shaping the Future of Enrollment and Admissions Success

    Alex Ragone: Director of Admission and Enrollment Management, Norwood School

    Brendan Schneider: Founder and CEO, SchneiderB

Enrollment Management: A Three Act Play (Recruitment, Admissions, Retention)

    Patty Bloom: Founder and Chief Strategist, BLOOM Strategies for Growing

Creating a High-Converting Admissions Funnel  

   Heather Burchfield: Director of Partner Success, Truth Tree

   Dan Duncan: Storytelling Director, Interactive Schools 

Understanding Today’s Consumer: Demographic Shifts and Marketing Strategies for Enrollment Success

    Amada Torres: VP of Studies, Insights, and Research, National Association of Independent Schools 

   Emily Rabe: Director, Marketing and Communications, The Bishop Starachan School

Conversation with Colleagues - Current Market Trends in Enrollment

    Tyler Sant: Director of Enrollment Management, Holy Innocents’ Episcopal School

Beyond Words: Describing the Indescribable in School Communication

    Amy Graham: Director of Enrollment Management, Stevenson School    

    Jennifer Galvin: Creative Director Generation Research, Strategy & Branding

    Tom Sternal: President, Generation Branding

Enhancing the Family Experience: Building Stronger Connections in Enrollment

    David Willows: Founder & Strategic Director, Yellow Car 

    Suzette Parlevliet: Co-Founder & Strategic Director, Yellow Car 

Breaking the Mold: How to Challenge "That's the Way We've Always Done it" in Independent School Admissions & Marketing

    Heather Burchfield: Director of Partner Success, Truth Tree

Creating a Differentiation Blueprint

    Chuck English: President, English Marketing Works

LinkedIn for Enrollment

Why is ROI Reporting So Hard? A 3-Year Plan Explained

    Elaine Chang: Director of Admission and Enrollment Management, Chinese American International School

    Elisabeth King: Director of Communications & Marketing, Lycée Français de New York

    Kevin MacNeil: Chief Accounts Officer & Partner Metric Marketing

Data Analysis and Developing a Marketing Plan

    Jennifer Webb: Director of Enrollment Management & Financial Aid, Flint Hill School

    Lisa Campo: Director of Digital Engagement, Flint Hill School

Admission + Marketing: Why Working Together is Better

    Jamie Baker: Director of Marketing and Communications, McCallie School   

    Laurie Ehrlich: Co-Founder, Thrive Hive 

    Miriam Stein: Founder, Thrive Hive

Conversation with Colleagues - Collaborating with Other Departments

    Imaani Farah Orr: Director of Enrollment Management, Speyer School