Tuesday, March 3, 11:40 am - 4:00 pm ET
11:40 am ET: Welcome
Session A
11:45 am - 12:35 pm ET
Bolder Branding, Bolder Enrollment: How Bay School Exceeded Enrollment Goals
Rich Levine, Director of Special Projects and Operations, The Bay School of San Francisco
Romayne Levee, Partner and Director of Strategy, Mission Minded
Session B
From Insight to Impact: Aligning Market Research and Digital Strategy
Angie Ward, President, Enroll Media Group
Dana Nelson Isaacs, Founder and Principal, DNI Consulting
12:35 - 12:50 pm: Break
Session A
12:50 - 1:40 pm ET
Don’t Let Kids and Dollars Walk Out the Door: Building a Culture of Retention
Laurie Ehrlich, Co-Founder and Marketing Strategist, Thrive Hive
Miriam Stein, Co-Founder and Enrollment Strategist, Thrive Hive
Session B
AI Content Creation for Cost-Effective School Marketing
Natasha Parrilla, Chief Consultant, Phoenix Agency, LLC
1:40 - 1:55 pm: Break
1:55 - 2:45 pm ET
Marketing That Matters: Building a Strong Storytelling Foundation
Christy Frost, Director of Product and Customer Marketing, VenturEd Solutions
Mandy Groen, SVP of Marketing, VenturEd Solutions
2:45 - 3:00 pm: Break
Session A
3:00 - 3:50 pm ET
Market Research: Create Strong Messaging at the Intersection of Authenticity and Insight
Barbara Egan, Chief Strategist & Head, StoryScape
Session B
Expanding the Funnel: Using AI to Increase Efficiency and Reach
Henry Blue, Growth Strategist, Baylor School
Wednesday, March 4, 11:40 - 4:00 pm ET
11:40 am ET: Welcome
Session A
11:45am - 12:35 pm ET
The AI Advantage: What High-Performing Schools Are Doing Differently
Andrew Esparza, Founder, Kingdom Analytics
Session B
Reimagining the Admission Funnel for Gen Z Families
Meghan Hodgin, Director of Marketing and Communications, Oak Knoll School of the Holy Child
Kelly Dun, Director of Enrollment Marketing and Financial Aid, Oak Knoll School of the Holy Child
12:35 - 12:50 pm: Break
12:50 - 1:40 pm ET
Before the Inquiry: Engaging Families Earlier in the Decision Journey
Heather Burchfield, Director of Partner Success, Truth Tree
1:40 - 1:55 pm: Break
Session A
1:55 - 2:45 pm ET
Micro-Markets, Major Impact: Hyper-Targeting for Strategic Enrollment Growth
Alex Winnicker, Director of Enrollment Management, The Webb School
Session B
Eliminating Messaging Mayhem: Using a Messaging Guide to Deliver Strategic, Consistent, and Purposeful Communication
Chuck English, Principal and Marketing Strategist, English Marketing Works
2:45 - 3:00 pm: Break
3:00 - 3:50 pm ET
Best-in-Class Enrollment Teams: Lessons from National Marketing and Admissions Data
Naté Hall, Director of Enrollment Management, William Penn Charter School
Kevin MacNeil, Chief Accounts Officer, Partner, Metric Marketing
3:50 pm ET: Closing