About the Presenters

Rich Levine, Director of Special Projects and Operations, The Bay School of San Francisco 

Rich Levine is Director of Special Projects & Operations at The Bay School of San Francisco focusing on strategic growth opportunities, leading marketing and overseeing buildings and grounds. First exposed to Bay as a parent, Rich is also a former Bay trustee and Board Chair. Before Bay, Rich was CFOO and Escuela Bilingue Internacional and served a variety of governance roles at the San Francisco School. Before his ”third career” in education, Rich spent 30 years building, scaling and commercializing online and offline businesses and products for Fortune 500 companies such as Charles Schwab, Nestle, and Dole with a focus on marketing and CX.  

Romayne Levee, Partner and Director of Strategy, Mission Minded

As founding Board Chair of Vistamar School, Romayne Levee sat on the Board of Trustees for 12 years, stewarding the institution to mission and enrollment success. She is now the Director of Education Strategy at Mission Minded leading the education practice, and working with independent schools and educational organizations to raise their profiles with strategies that benefit school leaders and their communities immeasurably. She has developed dynamic strategic plans and brand strategies for Mission Minded clients from coast to coast. Before her pursuit of serving educational institutions, Romayne was a partner at several blue-chip advertising agencies in Los Angeles. 

Angie Ward, President, Enroll Media Group 

As Co-Founder of Enroll Media Group, Angie Ward executes strategic growth marketing for PK-12 Schools and education-centric nonprofit organizations. Angie also serves as a Consultant for the Association of Independent School Admission Professionals (AISAP), educating its member schools on various enrollment marketing topics. Angie found her passion for marketing while working at CBS and Hearst Media in Boston, where she implemented both traditional and online media campaigns for businesses and agencies. She then spent time as a web analyst for Bose Corporation where she got the Google & Adobe Analytics bug, before joining Carnegie Dartlet, where she built and managed a digital marketing team for 6 years. With a passion for strategy, analytics and comprehensive digital marketing management, Angie’s worked directly with over 200 colleges, universities and independent schools to execute digital marketing initiatives that steer organizations forward. Angie is a graduate of Franklin Pierce University and lives with her husband and two children in Westminster, Massachusetts.

Dana Nelson Isaacs, Founder and Principal, DNI Consulting

Dana Nelson-Isaacs is an independent school enrollment strategist with more than 25 years of experience helping schools understand, communicate, and sustain their value to families. After 15 years in enrollment and marketing roles and over a decade as a consultant, she is known for her thoughtful insight, steady presence, and candid, collaborative style.

Dana is an expert in using data to drive strategy, translating demographic, psychographic, and experience-based insights into clear enrollment priorities, market positioning, and decision-making. She helps school leaders see their enrollment landscape accurately: who they serve, how they are understood, and what drives family choice.

A trusted thought partner to enrollment and senior leadership teams, Dana supports clarity of focus, institutional alignment, and community health. She is a frequent speaker and facilitator at regional and national conferences.

Dana holds a BA in Psychology and an MS in Counseling Psychology and lives in Northern California with her family.

Laurie Ehrlich, Co-Founder and Marketing Strategist, Thrive Hive

Utilizing over two decades of expertise in digital strategy, messaging creation, and content development, Laurie builds sustainable and measurable marketing programs for independent schools and camps. She is a creative thinker who is passionate about driving results through key account marketing approaches to elevate awareness and sustain brand loyalty. Laurie co-founded Thrive Hive in 2024 with Miriam Stein, both former marketing and enrollment professionals at Charles E. Smith Jewish Day School, respectively. Laurie also runs Elevate Marketing Strategy, founded in 2021. She is a frequent conference presenter including AISAP, EMA, Prizmah, AIMS, Niche and others.

Miriam Stein, Co-Founder and Enrollment Strategist, Thrive Hive 

Miriam Stein is the Co-Founder and Enrollment Strategist at Thrive Hive and the Founder of Saddlerock Strategies, a boutique consulting service that works with schools and camps in enrollment strategy, program design and professional development. She has worked in education and in strategic enrollment for more than 20 years. She holds a BA in Jewish History from the University of Pennsylvania, Masters Degrees in Education and in Jewish Studies from George Washington University. She works with schools around the country, and loves helping schools do what they do, better.

Natasha Parrilla, Chief Consultant, Phoenix Agency, LLC

Natasha Parrilla is an education strategist, AI content consultant, and Chief Consultant of Phoenix Agency, LLC, where she partners with schools and education organizations to build affordable, high-impact marketing and communications systems. With more than a decade of leadership across PK–8 education, communications, and external affairs, she specializes in helping schools translate mission into measurable growth through AI-powered content creation, data-informed strategy, and strategic stakeholder engagement.

Natasha previously led communications and external affairs for a Washington, DC–based charter school network and education innovation institute, where she founded and scaled a full-service marketing department, secured major grants and media visibility, and developed integrated campaigns supporting enrollment growth, family engagement, and institutional sustainability. She has trained school executives and nonprofit leaders in AI storytelling, digital marketing, and strategic communications to strengthen brand positioning and community trust.

Natasha holds a Master’s in Education and a Harvard certification in Marketing & Analytics, and serves as an editor for Maryland Family Magazine. She is known for translating complex AI tools into practical, cost-effective marketing strategies that schools can implement immediately to expand visibility and strengthen relationships with families.

Christy Frost, Director of Product and Customer Marketing, VenturEd Solutions 

Christy Frost brings hands-on experience in both schools and edtech to her work in education marketing. A former Director of Enrollment and Marketing for a private K–8 school, she developed a passion for helping schools better support students and families—work she carried into the education technology space. There, she has contributed to solutions addressing student mental health and supporting the K–12 enrollment journey. Guided by a commitment to mission-driven education, Christy blends strategic marketing expertise with a deep understanding of school communities. Her 25-year career in marketing spans startups and Fortune 500 companies, giving her a broad range of experience and perspective to create meaningful impact.

Mandy Groen, SVP of Marketing, VenturEd Solutions

Mandy has led high‑performing demand and lead generation teams, steered cross‑functional initiatives, and built a deep love for marketing data—using insights to shape strategies that are both creative and performance‑driven. In much of her work she has been fortunate to support education‑focused organizations. Her core passion is building strategic marketing engines, elevating brand voices, and empowering teams to bring innovative ideas to life.

Barbara Egan, Chief Strategist & Head, StoryScape

With over three decades of experience across both large agencies and boutique firms, Barbara has collaborated with an array of clients spanning various industries. Before dedicating the last ten years to education marketing, her most fulfilling role had been working with mission-driven organizations, serving as Global Director of Marketing for 1% for the Planet, a non-profit founded by Patagonia. Aligning what’s personal with professional purpose set the stage for where she is today. As a proud Loomis Chaffee and Rumsey Hall alumna, Barbara's career has come full circle—branding over 50 independent schools (and some higher ed) from coast to coast with her distinctive expertise forged in the very institutions that shaped her.

Henry Blue, Growth Strategist, Baylor School

Andrew Esparza, Founder, Kingdom Analytics

Andrew Esparza was recently named a Top 100 Marketing and Advertising Leader and is a Fellow of the Royal Geographical Society in London, a distinction recognizing significant contributions to global research and pioneering new geographic understanding. He brings this combination of strategic communication expertise and global perspective to his work with independent schools across the country.

As the Founder of Kingdom Analytics, Andrew leads a data insights firm that has supported more than 1,000 organizations worldwide. His work equips schools with advanced demographic analysis, behavioral segmentation, and AI-driven tools that clarify family priorities and donor motivations. By transforming complex data sets into clear, actionable strategy, he helps schools strengthen engagement, refine messaging, personalize outreach at scale, and build more compelling value propositions for prospective families and supporters.

With a background that spans themed entertainment, real estate development, and large-scale experience design, Andrew blends analytical rigor with creativity. Andrew serves on national AI councils, non-profit boards, and is the Co-Founder & Director of Investments at the Caritas Foundation.

Meghan Hodgin, Director of Marketing and Communications, Oak Knoll School of the Holy Child 

Meghan D. Hodgin is the Director of Marketing and Communications at Oak Knoll School of the Holy Child, a Catholic, Independent K-12 school in Summit, New Jersey. She is a journalist-turned certified marketer who is passionate about driving traffic and increasing leads using an inbound approach. Hodgin is a Gold winner in the 2018 Education Digital Marketing Awards for blogging and was recently published in the Winter 2019 edition of Independent School Magazine on the topic of, “A Strategic Partnership to Drive Enrollment.” She holds a master’s degree in integrated marketing communication and a bachelor’s degree in journalism.

Kelly Dun, Director of Enrollment Marketing and Financial Aid, Oak Knoll School of the Holy Child

Director of Enrollment Management & Financial Aid, Oak Knoll School of the Holy Child, Summit, NJ. PK–12 enrollment leader with 20+ years of experience in independent schools, specializing in data-driven admission strategy, financial aid, and inclusive community building.

Heather Burchfield, Director of Partner Success, Truth Tree

Heather Burchfield,  Director of Partner Success at Truth Tree, has 15 years of experience serving in admissions and marketing roles in New Jersey independent schools. Most recently, she served six and a half years as the Director of Strategic Communications & Marketing at The Peck School, a prestigious K-8 school in Morristown, NJ. Her award-winning team at Peck oversaw a best-in-class Finalsite website redesign and implemented robust lead-nurturing efforts to maximize the school's return on digital marketing efforts. Heather has bachelor's degrees in Newspaper Journalism and Women's Studies from Syracuse University and an MBA from the University of Illinois at Urbana-Champaign. She is an avid reader, loves cats, and enjoys cooking. She lives in NJ with her husband Rick, and two children.

Alex Winnicker, Director of Enrollment Management, The Webb School

Alex Winnicker, Director of Enrollment Management at The Webb School in Bell Buckle, TN has worked in academic administration both in higher education and at the PreK to grade 12 level for 14 years. His background in athletic coaching and recruiting laid the foundation for future success in the field, where he has consistently driven growth in applications and has made notable gains in enrolling the “right fit” students at schools. In addition to his work in enrollment, including six years as director, Alex is an accomplished presenter and consultant who has shared his expertise at national conferences and guided organizations in process efficiency and team development.

Chuck English, Principal and Marketing Strategist, English Marketing Works

Chuck English partners with independent schools to achieve enrollment and other strategic goals through branding, marketing and messaging initiatives. Through his firm English Marketing Works, he has successfully worked with dozens of schools in the U.S. and Canada. Chuck is an accomplished speaker, having delivered keynote and workshop presentations at numerous national and regional conferences. He is the author of numerous e-books on independent school marketing, and has researched and written many independent school industry reports. His articles have appeared in a number of journals and he blogs frequently.

Chuck is also the co-author of The Philanthropic Mind, a book based on comprehensive interviews with Canada's top philanthropists. Chuck's business experience is complemented by a strong record of community involvement.

Naté Hall, Director of Enrollment Management, William Penn Charter School

Naté Hall is the Director of Enrollment Management at the William Penn Charter School, where she leads admissions, financial aid, and enrollment strategy. Currently at her second Quaker school, she’s passionate about building mission-aligned enrollment practices that are both data-informed and deeply human.

Before joining Penn Charter, she worked as a college counselor and diversity director at two other Philadelphia-area independent schools. She began her career in admissions at her alma mater, the University of Michigan. 

Across both independent schools and higher education, her work has centered on helping institutions tell their stories clearly, use data thoughtfully, and create communities where students and families feel seen and supported in the admissions process and beyond.

Kevin MacNeil, Chief Accounts Officer, Partner, Metric Marketing

Whether you need to drive sales, increase market share, or get your product in the hands of your customers; by positioning yourself in this competitive landscape and reaching users through digital mediums with the correct messaging and effective visuals - your business WILL succeed.

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Any partnership we forge begins with understanding your business, your clients, your competitors and your needs - let’s go for coffee or book a video chat and see how we can help your business get results.