Webinar: “Interactive Viewbooks”

Presenter:  Joe Cliber,Partner, Creosote Affects

Bio:   Joe brings 25 years of experience in marketing and branding to education. He leads Creosote’s efforts
to formulate and execute concepts for both interactive, print and broadcast mediums. He’s paid his dues at
Washington, D.C. agencies, huge associations and institutions of higher education before bringing the Creosote team together nearly a dozen years ago.

It is increasingly difficult for admission communications to stand out and deliver unique and distinctive messaging. This session will share how schools are able to deliver a more meaningful admissions experience, at a lower cost, to a larger audience through a strategy that includes an interactive viewbook.Joe will share how an interactive viewbook can reach prospective families, and how it delivers critical analytics that prove an interactive viewbook is more effectively than print alone. The rapid changes in technology, specifically the rise of mobile devices, allow for students and their families to interact with schools before ever setting foot on campus. See how schools are utilizing an interactive viewbook to engage today’s audience

Contact Info:

Joe can be reached by email at joe@creosoteaffects.com