As schools evolve, so too must their recruitment strategies. While traditional fall open houses have served us well in the past, there's an exciting opportunity to showcase our talented educators in new, more engaging ways. By embracing a flexible, personalized approach, we can truly highlight the inspiring and skilled faculty that make our school special.
- Consider launching a monthly blog series where our educators share expertise on timely educational topics, or a parent education series that welcomes both current and prospective families. These initiatives not only demonstrate our faculty's knowledge but also provide real value to our community.
- Create downloadable resources like guides or tips that families can easily access on our website. This positions our school as a trusted educational partner and opens the door for future conversations with interested families.
- Organize small group sessions or workshops led by our faculty to offer an intimate glimpse into our teaching style and curriculum. These personal interactions can be far more impactful than large, impersonal open houses.
- Encourage our educators to participate in community events or local organizations related to their field. This approach raises our school's profile while enabling our faculty to forge meaningful connections in the wider community.
The benefits of this approach are exciting. Our faculty feel more engaged and enthusiastic about recruitment when they can leverage their individual strengths. Prospective families get to see our educators at their best, showcasing their passion and expertise in authentic ways. We use our time more efficiently and reach a broader range of potential applicants who might have missed traditional events. Perhaps most importantly, this strategy reinforces the value we provide to our current families. As they participate in these initiatives, they're reminded of why they chose our school and become even more invested in our community.
By embracing a diverse range of faculty-driven initiatives, we're creating a more dynamic and effective recruitment process. It's an approach that benefits everyone involved and showcases what makes our school special. The future of recruitment is bright, and we're excited to lead the way!
Kim Schinzel
Director of Enrollment, Lower School
Brownell Talbot College Preparatory School