Do you need to know where to get started with Search Engine Marketing? Do you want to improve your current Google Ads and SEO efforts to see a higher return on investment? Want to get better by using FREE tools to help you do so? Join us for this three-part online course in Search Engine Marketing for Enrollment. We will provide you with tips and guidelines to help you raise visibility of your website, acquire more qualified traffic and get a higher return on investment for your digital marketing efforts.
This course is for the novice or experienced Marketing & Communication Professionals who have an interest in website and digital ad optimization.
Wednesday, May 20 at 2pm ET
Class #2: Leverage Keyword research for smarter Search Engine Marketing From Keyword research tools and ad building templates to creative & landing page best practices for Google Ads campaigns, you'll learn it all and feel more confident setting up or optimizing your own PPC or SEO Campaign. This class will be led by Jake Youmell.
Presenter: Jake Youmel
As Co-Founder of Enroll Media Group, Jake Youmell manages enrollment marketing strategies for schools and nonprofits, leveraging the latest tools and technologies to impact growth. Jake also serves as Digital Marketing Strategist and Consultant for the Association of Independent School Admission Professionals (AISAP), to offer strategic workshops and guidance to its member schools. After starting his career in enrollment management at Boston University in 2006, Jake went on to pursue his passion for digital marketing and technology at Google in 2008. Since his early beginnings in digital marketing, Jake has built agency-side experience at Google, Carnegie Dartlet, DigitasLBi, and education-centric foundations at Boston University, Walnut Hill School for the Arts, and Emerson College. Jake holds a Bachelor of Music in Music Education and Vocal Performance from Boston University and resides in Holliston, Massachusetts, with his wife Allie and two children.
Level of Experience:
- Entering (0-2 Yrs)
- Emerging (3-4 Yrs)
- Advancing (5-9 Yrs)
- Mastering (10+ Yrs)
Professional Competencies:
- Business Insight
- Communicates Effectively
- Customer Focus
Professional Behaviors:
- Fosters Community Interaction
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Continuing Education Credits:
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Notes for AISAP Members:
- Once you click the REGISTER button on the right side you are signed up for the webinar.
- A confirmation email from AISAP Programs will be sent once you register.
- Once registered, you will have the option to JOIN LIVE WEB EVENT.
- To add more webinars, click on the Courses tab at the top of the page.
Course Registration Fee (for all three sessions):
$59 AISAP Members
$159 Non-Members
Click here to learn more about becoming a member.