MasterClass: Finding Compelling Reasons to Choose Your School

Starts:  Jan 12, 2026 11:00 AM (ET)
Ends:  Jan 13, 2026 12:00 PM (ET)

The uncertain times in which we live mean school leaders are finding that an increasing imperative is to repurpose and reimagine reasons to choose your school. This requires new perspectives and tools to impact on both education and commercial performance for international schools.

Most of all, schools need to provide compelling and cogent reasons for communities (each of parents, students, and staff) to choose, stay and then recommend at your school. To develop effective and impactful positioning, schools will need more whole of school mindsets, robust processes, and creative thinking to enthuse.


This session will provide proven frameworks developed by Dr. Holmes to influence school choice, laying the essential groundwork for success in competitive school markets. The outcome will be a strengthened identity, sharper alignments and connectivity with your markets, less contested space, and ‘deeper and narrower’ value proposition and positioning to support institutional sustainability and growth.

Note: Free resources and templates will be provided to participants for post sessions.

Session 1: Monday, January 12
Session 2: Tuesday, January 13
Note: both sessions are from 11AM - 12PM ET.

Pricing:
Members - $189
Nonmembers - $289

Presenter:
Dr. Stephen Holmes, (B Ed, MBA, M Ed, PhD- Founder and Principal of 5Rs Partnership)