ONLINE COURSE | Marketing to Meet Enrollment--Class 1: Strategies to Get You There

Class 1: November 4, 2019 at 3:00 p.m. ET
How to Get Beyond “Boosting Posts” with Stronger Facebook Advertising Tactics for Better Results
Social media marketing has become more important than ever as a means for independent schools to reach and engage with prospective families. With 1.32 billion daily users, 69% of which are adults in the U.S., Facebook reigns king of social platforms and is the most popular marketing channel used by schools, brands and businesses. But does Facebook really work for your school the way you want it to? Are you getting new “Likes” on your page, increasing engagement, sending more people to your school’s website or even getting conversions for your events?

In this fast-paced, tip-filled class, we'll take a deep dive into the strategic use of Facebook ads and give you timely take-aways that will help you make the most out of Facebook's tools and tactics. You will:

• Discover the advantages of Facebook Ads Manager over boosting posts
• Uncover the unlimited targeting options available on Ads Manger
• Learn how to use Ads Manager’s 11 different marketing objectives - something you won't find if you boost a post
• Master ad placement options to get your ads in front of the right people
• Find out how to maximize conversions with Facebook's pixel
• Receive current “best practices” for Facebook ads to amplify your message and get noticed, along with must-dos and don'ts to stand out from the crowd.