PREREQUISITE:
Purchase the AISAP CAEP Certificate Program
Course Duration:
Cohort meetings will review each content area through conversation and examples led by experienced practitioners over nine weeks, with sessions held once a week for 90 minutes each. Participants will also have access to online resources and materials for self-paced learning. Participants will have access to course materials and resources beyond the completion of the course.
Week 1 - April 11, 2025 at 12noon ET
Introduction to Admission and Enrollment Management
Participants will need to come to the session having covered the following online lessons
- Introduction to Admission and Enrollment in Independent, Private, and Parochial Schools
- Overview of the role of Admission and Enrollment professionals
- Understanding the mission and values of your school
Week 2 - April 25, 2025 at 12noon ET
Recruitment Strategies for Attracting and Retaining Students
Participants will need to come to the session having covered the following online lessons
- The Admission Funnel
- Application review and selection criteria
- Your Admission Committee
Week 3 - May 2, 2025 12noon ET
Communicating with Prospective Families
Participants will need to come to the session having covered the following online lessons
- Ensuring a Welcoming and Inclusive Community
- Cultural Competency for International Students
Week 4 - May 9, 2025 at 12noon ET
Marketing Strategies for Independent and Private Schools
Participants will need to come to the session having covered the following online lessons
- Your Value Proposition
- Identifying target audiences and creating a marketing plan
- Utilizing digital marketing, events, and community partnerships to attract prospective families
Week 5 - May 16, 2025 at 12noon ET
Financial Aid in Enrollment Management
Participants will need to come to the session having covered the following online lessons
- Financial Aid Process and Policies
Week 6 - May 23, 2025 at 12noon ET
Collaboration and Communication
Participants will need to come to the session having covered the following online lessons
- Effective Collaboration with Communications, Development, and Advancement
- Creating your Communication/ Marketing Plan and Calendar for AEMP activities
Week 7 - May 30, 2025 at 12noon ET
Analyzing Enrollment Data and Forecasting Trends
Participants will need to come to the session having covered the following online lessons
- The Application of Data for Strategic Enrollment Management
- Understanding your Marketplace
- Trends and Data as a Predictor of School Health
- Using AI (Artificial Intelligence) in your work
Week 8 - June 6, 2025 at 12noon ET
Student Retention Strategies
Participants will need to come to the session having covered the following online lessons
- Cultivating Community through Retention
- Retention Step-by-Step
Week 9 - June 13, 2025 at 12noon ET
Bringing it all together and your next step in the professional development process
Participants will need to come to the session having covered the following online lessons
- What are your goals and strengths?
- Participate in the AISAP Diagnostic
- Make a LEAP toward Leadership