As if you needed the reminder, independent school marketing isn’t easy. With a multitude of services and ever-changing platforms, it can be challenging to determine the best direction for your school. In this three-part webinar series, Enroll Media Group will provide you with the tools to develop a comprehensive marketing strategy that includes a lead nurturing campaign to move families through the funnel and resources to analyze your results and optimize your strategy.
Dates and Times:
- Monday, May 18 12:00pm - 1:00pm ET
- Tuesday, May 19 12:00pm - 1:00pm ET
- Wednesday, May 20 12:00pm - 1:00pm ET
All registrants will be emailed access to presentation recordings and resources within 1 business day after the live event.
Presenters:
Katie Bero
Vice President of Client Success
Enroll Media Group
As the Vice President of Client Success, Katie ensures all the moving pieces are aligned for harmonious execution and results for EMG's clients. Katie has 15 years of experience working in Public Relations and Digital Marketing roles within the tech industry, as well as for colleges, universities, and independent schools. She believes communication is the key to planning and building successful marketing strategies that exceed client expectations — and Enroll Media Group’s clients love her for it. Katie is an avid organizer; she likes post-it notes and checklists both at home and in the office, and is also a wannabe chef, always trying new recipes.
Alec Wall
Sr. Director of Accounts & Strategy
Enroll Media Group
As Sr. Director of Accounts & Strategy, Alec coordinates the strategy and digital marketing and advertising deliverables for EMG’s clients, ensuring their campaigns are optimized and meeting goals.
Alec comes to EMG with over 10 years of independent school experience as a teacher, coach, advisor, dorm parent, director of financial aid, and director of admissions. Still entrenched in the world of boarding schools, Alec resides with his family on the campus of Groton School and spends his free time escaping to the mountains of New Hampshire.
Ryan DeVito
Director of Client Strategy & Analytics
Enroll Media Group
Ryan ensures clients optimize their enrollment marketing strategies, and provides extraordinary service and support every step of the way. With a background in higher education, Ryan has a decade of enrollment management and digital advertising experience at a variety of institutions. His expertise is in leveraging data-driven analysis to discover new market opportunities. Ryan is a native New Yorker who enjoys pizza, pastries, and Billy Joel.
Webinar #1: Building a Diversified Digital Marketing Strategy
May 18, 2026
Relying on a single channel, especially Google Ads, is no longer enough to drive sustainable enrollment growth. As more schools invest in digital marketing, competition and costs continue to rise, making diversification essential rather than optional.
In this session, we’ll explore how schools can expand beyond “set it and forget it” advertising and build a balanced digital presence that increases visibility, reduces risk, and maximizes impact, even with limited budgets. You’ll leave with a clearer understanding of where to invest, what to test, and how paid and organic tactics can work together to support admissions goals.
Topics include:
- When and how to expand beyond Google Ads
- Microsoft Ads and other overlooked paid opportunities
- Social media marketing that supports enrollment goals
- Local SEO strategies for schools
- The growing role of GEO and AEO in search visibility
Webinar #2: Email Marketing That Actually Moves Families Forward
May 19, 2026
Generating leads is only half the battle. What happens after a family fills out an inquiry form often determines whether they go on to apply and enroll.
Drawing on years of lead-generation experience for schools, this session focuses on how to build an email marketing strategy that supports long admissions cycles and meets families where they are. We’ll look at how consistent, thoughtful communication can nurture interest over time, strengthen trust, and keep your school top-of-mind regardless of when a family enters your funnel.
Topics include:
- Why using a dedicated email marketing platform matters
- Segmenting lists to deliver more relevant messaging
- Email content ideas for every stage of the funnel
- Using AI to support (not replace) authentic school voice
- How to measure engagement and refine performance over time
Webinar #3: Measuring What Really Matters in Digital Marketing
May 20, 2026
Too often, schools invest in marketing without a clear picture of what’s driving results. While enrollment numbers matter, waiting until decision season to evaluate success limits your ability to adjust and improve.
This session is designed to help schools move from reactive to proactive by identifying meaningful performance indicators throughout the admissions journey. You’ll learn how to connect data from multiple sources, evaluate ROI more clearly, and make informed strategic shifts before it’s too late.
Topics include:
- Using Google Analytics to understand user behavior
- Leveraging event attendance data for admissions insight
- Surveys and other family-generated data
- Tracking and interpreting enrollment funnel performance
About Enroll Media Group
Enroll Media Group is a digital marketing agency for schools with a mission to help independent [boarding] schools achieve growth. We offer a range of services, including creative design, social media, SEO, PPC advertising management and consulting. We partner collaboratively with [boarding} schools to develop customized marketing strategies that drive enrollment results.
Notes for AISAP Live Events
- Once you click the REGISTER button on the calendar, you will be redirected to the portal.
- Once you complete registration on the portal, you are signed up for the event.
- A confirmation email from Zoom Webinar will be sent with a link to attend the event.
- To register for more webinars, click on the Webinars tab at the top of the page, then select Live Events.
- Resources will be added to the resources tab once presenters share any files.
- Recordings will be posted within 1 business day after the live event.
- Missed the live session? Register and access the recording and resources.
Cost
$179 for members | $279 for non-members
Join now and register at the reduced member rate!