As if you needed the reminder, independent school marketing isn’t easy. With a multitude of services and ever-changing platforms, it can be challenging to determine the best direction for your school. In this three-part webinar series, Enroll Media Group will provide you with the tools to develop a comprehensive marketing strategy that includes a lead nurturing campaign to move families through the funnel and resources to analyze your results and optimize your strategy.
Dates and Times:
- Monday, May 18 12:00pm - 1:00pm ET
- Tuesday, May 19 12:00pm - 1:00pm ET
- Wednesday, May 20 12:00pm - 1:00pm ET
All registrants will be emailed access to presentation recordings and resources within 1 business day after the live event.
Presenters:
Katie Bero
Vice President of Client Success
Enroll Media
Alec Wall
Sr. Director of Accounts & Strategy
Enroll Media
Ryan DeVito
Director of Client Strategy & Analytics
Enroll Media
Webinar #1: Building a Diversified Digital Marketing Strategy
May 18, 2026
Relying on a single channel, especially Google Ads, is no longer enough to drive sustainable enrollment growth. As more schools invest in digital marketing, competition and costs continue to rise, making diversification essential rather than optional.
In this session, we’ll explore how schools can expand beyond “set it and forget it” advertising and build a balanced digital presence that increases visibility, reduces risk, and maximizes impact, even with limited budgets. You’ll leave with a clearer understanding of where to invest, what to test, and how paid and organic tactics can work together to support admissions goals.
Topics include:
- When and how to expand beyond Google Ads
- Microsoft Ads and other overlooked paid opportunities
- Social media marketing that supports enrollment goals
- Local SEO strategies for schools
- The growing role of GEO and AEO in search visibility
Webinar #2: Email Marketing That Actually Moves Families Forward
May 19, 2026
Generating leads is only half the battle. What happens after a family fills out an inquiry form often determines whether they go on to apply and enroll.
Drawing on years of lead-generation experience for schools, this session focuses on how to build an email marketing strategy that supports long admissions cycles and meets families where they are. We’ll look at how consistent, thoughtful communication can nurture interest over time, strengthen trust, and keep your school top-of-mind regardless of when a family enters your funnel.
Topics include:
- Why using a dedicated email marketing platform matters
- Segmenting lists to deliver more relevant messaging
- Email content ideas for every stage of the funnel
- Using AI to support (not replace) authentic school voice
- How to measure engagement and refine performance over time
Webinar #3: Measuring What Really Matters in Digital Marketing
May 20, 2026
Too often, schools invest in marketing without a clear picture of what’s driving results. While enrollment numbers matter, waiting until decision season to evaluate success limits your ability to adjust and improve.
This session is designed to help schools move from reactive to proactive by identifying meaningful performance indicators throughout the admissions journey. You’ll learn how to connect data from multiple sources, evaluate ROI more clearly, and make informed strategic shifts before it’s too late.
Topics include:
- Using Google Analytics to understand user behavior
- Leveraging event attendance data for admissions insight
- Surveys and other family-generated data
- Tracking and interpreting enrollment funnel performance
Notes for AISAP Live Events
- Once you click the REGISTER button on the calendar, you will be redirected to the portal.
- Once you complete registration on the portal, you are signed up for the event.
- A confirmation email from Zoom Webinar will be sent with a link to attend the event.
- To register for more webinars, click on the Webinars tab at the top of the page, then select Live Events.
- Resources will be added to the resources tab once presenters share any files.
- Recordings will be posted within 1 business day after the live event.
- Missed the live session? Register and access the recording and resources.
Cost
$179 for members | $279 for non-members
Join now and register at the reduced member rate!