Using Data to Drive Decisions: Changing to Google Analytics 4 to Understand Where You're Losing Pers

Do you have an understanding of your prospective families’ customer journey? Do you track this data to drive decisions and strategy? Are you making the most of Google Analytics tools? Join an action-packed lesson on why to make the change to GA4 and how to use this data to drive enrollment and marketing decisions. This session will cover the following: 1) Actionable takeaways to help with the changeover to GA4 short term, and long term. 2)The importance of "Looker Studio's" (formerly Google Data Studio's) as well as attribution modeling. 3) Content on what and how to educate your board and Head of School with this data. 

• All registrants will be emailed access to presentation recordings and resources within 1 business day after the live webinar.

Presenter


Kevin MacNeil
Chief Accounts Officer
Metric Marketing

Level of Experience:

• Emerging (2-4 Yrs)
• Advancing (5-9 Yrs)
• Mastery (10+ Yrs)

Professional Competency:
L&D 5 - Data to Drive Strategy

Notes for AISAP Webinars

• Once you click the REGISTER button on the calendar, you will be redirected to the portal.
• Once you complete registration on the portal, you are signed up for the webinar. 
• A confirmation email from Zoom Webinar will be sent with a link to attend the webinar.
• To register for more webinars, click on the Events tab at the top of the page, then select Live Events.
• Resources will be added to the resources tab once presenters share any files.
• Recordings will be posted within 1 business day after the live webinar.
• Missed the live session? Register and access the recording and resources.

Cost
$0 for members | $79 for nonmembers

Join now and register at the no-cost member rate!