Do you need to know where to get started with Search Engine Marketing? Do you want to improve your current Google Ads and SEO efforts to see a higher return on investment? Want to get better by using FREE tools to help you do so? Join us for this three-part online course in Search Engine Marketing for Enrollment. We will provide you with tips and guidelines to help you raise visibility of your website, acquire more qualified traffic and get a higher return on investment for your digital marketing efforts.
This course is for the novice or experienced Marketing & Communication Professionals who have an interest in website and digital ad optimization.
Tuesday, May 19 at 2pm ET
Class #1 Where to Start with Search Engine Marketing During this class participants will learn how to set marketing goals and leverage enrollment data. We will dive into Google Analytics & Search Console for insights into where and how to invest your time. This class will be led by Angie Ward.
Presenter: Angie Ward
As Co-Founder of Enroll Media Group, Angie Ward executes strategic growth marketing for PK-12 Schools and education-centric nonprofit organizations. Angie also serves as a Consultant for the Association of Independent School Admission Professionals (AISAP), educating its member schools on various enrollment marketing topics. Angie found her passion for marketing while working at CBS and Hearst Media in Boston, where she implemented both traditional and online media campaigns for businesses and agencies. She then spent time as a web analyst for Bose Corporation where she got the Google & Adobe Analytics bug, before joining Carnegie Dartlet, where she built and managed a digital marketing team for 6 years. With a passion for strategy, analytics and comprehensive digital marketing management, Angie’s worked directly with over 200 colleges, universities and independent schools to execute digital marketing initiatives that steer organizations forward. Angie is a graduate of Franklin Pierce University and lives with her husband and two children in Westminster, Massachusetts.
Level of Experience:
- Entering (0-2 Yrs)
- Emerging (3-4 Yrs)
- Advancing (5-9 Yrs)
- Mastering (10+ Yrs)
Professional Competencies:
- Business Insight
- Communicates Effectively
- Customer Focus
Professional Behaviors:
- Fosters Community Interaction
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Continuing Education Credits:
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Notes for AISAP Members:
- Once you click the REGISTER button on the right side you are signed up for the webinar.
- A confirmation email from AISAP Programs will be sent once you register.
- Once registered, you will have the option to JOIN LIVE WEB EVENT.
- To add more webinars, click on the Courses tab at the top of the page.
Course Registration Fee (for all three sessions):
$59 AISAP Members
$159 Non-Members
Click here to learn more about becoming a member.