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For over 25 years, I’ve had the privilege of meeting thousands of families as an admission professional at independent schools. One of the most important parts of the application process is the parent interview. It’s often the first chance for families ...

The night before my daughter graduated from high school, I sat on the porch scrolling through old photos -- her first day of kindergarten front and center. What came to mind was that all I could think about then was hoping we really picked the right school. ...

Millennials – born between 1981 and 1996 but often labeled as “young adults” – are stepping into a new phase of life. Now in their thirties and forties, this generation is now navigating the challenges of parenthood, including making important decisions ...

Nearly 100% of the private schools we talk to tell us about their excellent academic programs (as we’d hope!). But if every school tells us that their academic offerings are what sets them apart… and conventional marketing wisdom advises not talking about ...

Independent schools today are navigating a complex enrollment landscape. Families are applying for financial aid in greater numbers—and across a wider range of income levels. Expectations for clear communication, transparency, and ease of application ...