Enrollment management is a dance of purpose, promise, and experience. As admission professionals, we stand on the front lines of portraying our schools authentically. The school tour, the moment where families immerse in the ecosystem of your school, plays a pivotal role in setting expectations. Today, we delve into the importance of providing an authentic tour, laying emphasis on transparency and honesty.
The Authentic School Tour: A Mirror, Not a Billboard
Billboards are for highlights and brief messages. However, a school tour is not a billboard. It should be a mirror, reflecting the reality, nuances, and values of the school. Authenticity means showcasing ...