After 24 years working in finance, I transitioned to private school admissions in 2006. School leadership thought this was a good idea but I had serious doubts. After all, I was an accountant, not a salesman.
This was a new position, so there was no one to train me. Trial and error became my best friends. Those first few months of parent inquiries and tours were interesting, to say the least. I read up on persuasion techniques, diving into the benefits, and features of private education and our school in particular in each meeting. This approach brought moderate success, I think, in spite of my efforts to “sell” my school. Over time, I realized that sharing ...