This time of year, many schools announce tuition increases and ask families to commit to attending again in the fall. Retention work, which should be a year-round effort, becomes increasingly important. Regular check-ins with families, sending thoughtful emails home, and hosting an event or two showing student work can help with this effort.
However, this year we wanted to do more. Through a concerted effort, asking our own families and faculty to tell us what is so wonderful about our school, we are creating a campaign of written testimonials, videos, and pictures to share among both our school community and the broader world. When asked to reflect on everything ...