Do you have an understanding of your prospective families’ customer journey? Do you track this data to drive decisions and strategy? Are you making the most of Google Analytics tools? Join an action-packed lesson on why to make the change to GA4 and how to use this data to drive enrollment and marketing decisions. This session will cover the following: 1) Actionable takeaways to help with the changeover to GA4 short term, and long term. 2)The importance of "Looker Studio's" (formerly Google Data Studio's) as well as attribution modeling. 3) Content on what and how to educate your board and Head of School with this data.
PresenterKevin MacNeilChief Accounts Officer Metric Marketing
Level of Experience:
Professional Competency: L&D 5 - Data to Strategy
Notes AISAP Webinars
$0 members | $79 nonmembers Join and register at the no-cost member rate!