Webinar: From Hamster Wheel to Smooth Sailing: Refining Your Year-Round Marketing Initiatives

When:  Oct 4, 2023 from 02:00 PM to 03:00 PM (ET)

Remember when admission marketing took place in just the fall and the spring? Now it’s a year-round journey that extends well beyond both Halloween and Easter! Whether you are a combined Marketing + Admission shop of one or have multiple staff dedicated to these areas, you want to ensure that your school is attracting AND nurturing as many prospective families as possible in a thoughtful, organized, and differentiated manner. We will address key mileposts during the year, including:

  • Mapping out a plan + process
  • Sustaining interest in November + December
  • Keeping families interested and engaged between the application and notification deadline
  • Refreshing your revisit programs
  • Prioritizing your human + financial resources

Time will be set aside for small group ideation and brainstorming, and you will leave the session with templates that will propel you forward!

All registrants will be emailed access to presentation recordings and resources within 1 business day after the live webinar.


    Laurie Ehrlich
    Laurie B. Ehrlich, MBA

    Founder & Chief Strategist
    Elevate Marketing

    Level of Experience:

    • Entering (0-1 Yr)
    • Emerging (2-4 Yrs)
    • Advancing (5-9 Yrs)
    • Mastery (10+ Yrs)

    Professional Competency:
    L&D 3 - Marketing & Communication

    Notes for AISAP Webinars

    • Once you click the REGISTER button on the calendar, you will be redirected to the portal.
    • Once you complete registration on the portal, you are signed up for the webinar. 
    • A confirmation email from Zoom Webinar will be sent with a link to attend the webinar.
    • To register for more webinars, click on the Events tab at the top of the page, then select Live Events.
    • Resources will be added to the resources tab once presenters share any files.
    • Recordings will be posted within 1 business day after the live webinar.
    • Missed the live session? Register and access the recording and resources.


    $0 for members | $79 for nonmembers

    Join now and register at the no-cost member rate!


    Online Instructions:


    Debby Murphy
    203-421-7051 X109