Schools spend a disproportionate amount of time and money on school websites, SEO, and PPC - focusing on small marginal gains. Every school believes they are different, yet most schools fail to live into their vision, mission, and values online. We will share a transformational approach that moves the customer needle from acquisition through retention into the holy grail of advocacy (the most challenging place for most brands to occupy!) You will also receive your StoryScore ️ and actions to improve it. StoryScore ️ helps schools measure how well they are living into their values, delivering storytelling success, and how they benchmark against other peer schools.
PresenterDan DuncanStorytelling Director Interactive Schools
Level of Experience:
Professional Competency: L&D 3 - Marketing & Communication
Notes AISAP Webinars
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